Since the man failed the challenge, Harris only paid him $20. Rapper T.I.’s son King Harris controversially offered to pay a homeless man $50 if he completed a One Chip Challenge. Some individual stunts involving the challenge have also been criticized for other reasons. A spokeswoman for Paqui said, "We care about all of our consumers and have made the decision to remove the product from shelves." The company asked retailers to withdraw the challenge chips from sale and offered refunds to customers who had purchased them. The company deleted web pages that let customers buy Carolina Reaper chips online and locate stores that sold them. Shortly afterwards, Paqui removed promotional text reading, "How long can you last before you spiral out?" from its web page about the One Chip Challenge. In September 2023, a 14-year-old boy from Massachusetts ate a Paqui chip, complained about a severe stomachache, and died within a few hours. In November 2022, first responders were called to Dunwoody High School in Dunwoody, Georgia to treat a student who tried to participate in the challenge. The One Chip Challenge has also been banned from Lodi High School in Lodi, California, and from schools in Pearland Independent School District in Pearland, Texas. In September 2022, the challenge was banned by Huerfano School District RE-1 in Huerfano County, Colorado, as many children of their schools were accepting the challenge and becoming hospitalized. īecause children and teens have attempted the challenge, several schools have taken action.
Paqui warns that the One Chip Challenge should be attempted by adults only, and recommends safety precautions for participants. The challenge has been controversial because some participants have required medical attention. In 2022, the chips sold for the One Chip Challenge turned people's tongues bright blue, to deter cheating. Celebrities including Alexandria Ocasio-Cortez, Shaquille O'Neal, Joel Embiid, Lil Yachty, and Sean Evans have tried the challenge. An anchor for KWGN-TV vomited on live television after trying the challenge. Participants must eat one Carolina Reaper chip and avoid eating or drinking anything afterwards. The One Chip Challenge has been promoted by Amplify Snack Brands since 2016.
After SkinnyPop later reincorporated as Amplify Snack Brands, The Hershey Company acquired Amplify in 2017. SkinnyPop acquired Paqui in 2015, after which Lyon became the parent company's vice president of creative and innovation. Doug Lyon, a veteran of the advertising industry, and Alissa Bassana founded Paqui in Austin in 2008. Its Carolina Reaper chips, sold individually wrapped, was known for being one of the spiciest flavors sold. Paqui is an American brand of tortilla chips made by Amplify Snack Brands, Inc, a subsidiary of The Hershey Company. The teen's death led to the chips to be banned in many retail stores. In September 2023, after a 14-year-old boy died on the same day he took the challenge, Paqui immediately withdrew and discontinued the chips from any further sales and indefinitely stopped publicity for the challenge. The challenge has been tried by celebrities and social media personalities, and it has garnered criticism for negative associated health effects. The One Chip Challenge was an internet challenge in which participants must eat one extremely spicy Paqui Carolina Reaper chip and avoid eating or drinking anything afterwards. Spicy snack food challenge A person celebrating after completing the One Chip Challenge
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